1. PREAMBLE
2. WHAT IS THE FRANCHISE SYSTEM?
3. PREFERENCES OF THE FRANCHISE SYSTEM
4. THE SELLING PLACE
5. ROLE OF THE SUPERVISOR
6. ABOUT THE MARKETING
7. MARKETING TOOLS
8. BASIC MARKETING APPROACHES
9. TEN COMMANDMENTS OF SELLING
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1. PREAMBLE
We all would like to deal with such things, to have a job we like, to have fun and success every day and finally to save our costs living.That can be an own personal undertaking.

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2. WHAT IS THE FRANCHISE SYSTEM?
The giver of the franchise (the system owner) gives to the franchise user the know-how of the effectual business for a determinate period, helps and keeps a check on the regulation working of the system.
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3. PREFERENCES OF THE FRANCHISE SYSTEM
Summary of the preferences for the franchise-recipient over safety: Chance to sell quality products, in protection of registered trademark...
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4. THE SELLING PLACE
Selling ICE’N’GO needs an interdisciplinary service. It is not “only” a new product, but totality of products, which appeals to the different emotions of the customers. You have to forget the race at any place and price...
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5. ROLE OF THE SUPERVISOR
Role of a SUPERVISOR is most of all to check working of the franchise system and the selling, but not only on straight way!...

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6. ABOUT THE MARKETING
The costumer notices first the lightening counter and this newness piques his interest. Then he meets the ICE’N’GO girls question: - “Do you know the product?...
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7. MARKETING TOOLS
The POLAR EXPRESS Ltd. helps their franchise partners with shtick, off-beat, modern tools to sell ICE’N’GO. This tools wears the ICE’N’GO image and have a determinative advertise force...
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8. BASIC MARKETING APPROACHES
THE CUSTOMER…
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9. TEN COMMANDMENTS OF SELLING
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